Set up once
Analytics installed, goals defined and the events that matter wired up — so the numbers mean something from the first week.
Measurement set up once, properly, so you know which page to fix next.
Most sites either measure nothing or measure everything. Both leave you guessing.
Analytics installed, goals defined and the events that matter wired up — so the numbers mean something from the first week.
I prefer tools that collect no personal data. No banner to click past, and nothing to explain to your lawyer.
One page: where people came from, which pages earned enquiries, what changed since last month. Not a 40-widget dashboard.
The point is knowing which page to fix next. I will tell you that, and why, in plain language.
Define the result, measure it honestly, change one thing at a time.
A call, a form, a booking, a signup. If we cannot name it, we cannot measure it, and the rest is decoration.
Tracking goes in and gets checked against real actions, so you are not making decisions on numbers that quietly stopped working.
One month of real traffic before anyone draws conclusions. Weekly numbers on a small site are mostly noise.
Pick the page with the clearest problem, fix it, and see whether the number moves. Then do it again.